Zespri Kiwi:
Programmatic Ads

One kiwifruit. One hundred percent of your daily Vitamin C. The brief was to make that fact impossible to ignore, across four markets, at once.
 

For Zespri's #Just1ZespriChallenge, we produced the programmatic ad campaign that brought the Tongue Twister Challenge to life across Thailand, Indonesia, India, and Malaysia. The campaign used audience-specific targeting based on Zespri's brand research, meeting each market where they were — in language, in platform behaviour, and in culture.
 

The challenge was simple: twist your tongue around Zespri's Vitamin C message, compete for prizes, and share it. The creative made it irresistible enough to actually do.

THE RESULTS
 

20.9M
consumers reached across four markets.

 

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Four markets, one message, localised enough to feel native everywhere.

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