About Larry

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I believe there's a real difference between being a designer and being an artist.

and I've always sat somewhere in between.

Motion, to me, is the most honest form of storytelling. Every brief starts with one question: what should the audience feel?

From that emotional core, I build the visual system, colour, rhythm, character, movement.

whether it's a 6-second TikTok ad, a full-length brand film, or an AI-generated short.

Production fluency is my secret weapon.

I shape the creative and I know exactly how to make it real.

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