MOE kindergarten

Teaching is a life's work. Finding the right people to do it takes more than a job posting.
 

This recruitment campaign for the Ministry of Education Singapore, produced in collaboration with BLK J Havas, made the case for teaching as a calling rather than a career choice. The creative answer was an animated A to Z — 26 letters, 26 traits that define what it means to shape a lifetime of learning.
 

From A to Z, every quality that makes a great educator got its moment.