Mirinda Thailand:
Turning Gen Z's to a
Boomer's Beverage Choice

Every campaign needs a story told about it. This was ours to tell.

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When Mirinda launched the Irresistible Challenge in Thailand, the first brand in the country to use TikTok's Gamified Branded Effect — they needed a case study film

that could communicate both the creative ambition and the business results. We

were brought in to produce exactly that.
 

The campaign itself was bold: a Gen Z repositioning of root beer built around AR arcade mechanics, pop culture gamification, and TikTok-native language.

 

It worked.

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THE RESULTS
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4.1M video views.

19M users reached.

33,000+ user video creations.

170% above target sales volume.

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Our job was to make sure those numbers had a story worthy of them.

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