TikTok Gaming
Global

TikTok needed to get gaming creators across six global markets to actually use a new monetisation program. Not just aware of it, actively completing tasks, claiming rewards, and navigating an entirely new UI.
 

That's a production problem as much as a creative one.

As Producer, I owned the full pipeline over four months: conceptualisation, scripting, production, localisation, and delivery — across Indonesia, Japan, Brazil, Germany, France, and the United States. Every market got content tailored to its language, platform behaviour, and creator culture. Nothing was a direct copy-paste.

THE RESULTS

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100+ videos delivered across 6 markets in 4 months.
300M+ views.

300K+ likes.

3K+ shares.

0.1% engagement rate strong for instructional content at this scale.